Start Here | Welcome to E-commerce Elementary
Module 1 | Market Research
Module 2 | Goal Setting
Module 3 | Establish Your Brand Core
Module 4 | Target Audience
Module 5 | The Launch Process
Module 6 | Marketing Campaigns
Module 7 | Product Planning & Pricing
Module 8 | Sales Funnels + The Buyer's Journey
Tools You'll Need Moving Forward
Module 9 | Lead Generation + Email Marketing
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Intro to Email Marketing
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Intro to Lead Magnets
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Klaviyo Benchmarks
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Email Marketing Basics
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Email Pop-Ups
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Understanding Segmentation
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Klaviyo Flow Templates
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Types of Email Campaigns
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Campaigns vs. Flows
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Email Flows/Automations Overview
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Welcome Flow
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Jance's Welcome Series
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Abandoned Cart Flow
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Abandoned Cart Flows for Beginners
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Thank You Flow
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Creating an Email Campaign
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How to Create Coupon Codes in Klaviyo
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Using Coupon codes in Klaviyo Emails
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Everlane Email Examples
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Resources
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Segments to Create
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My Abandoned Cart Sequence
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Subject Line Examples
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Folder of Campaign Examples
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The Structure of an Email
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Welcome Email Sequences
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Abandoned Cart Email Sequences
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Thank You Email Sequences
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Markdown Email Template [Plain Text]
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Survey Request Template
Module 10 | Content Strategy
Module 11 | Shopify Website Building
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Website Building Prep
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Shopify Dashboard Overview
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Transferring Your Domain Name
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Choosing a Website Theme
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Adding Products to Shopify
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Adding Collections to Shopify
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Creating Shopify Navigation
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Shopify Settings & Policies
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Setting Up Shipping Options
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Optimizing for Search Engine Optimization [SEO]
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Designing Your Homepage
