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How to Run Ads on Facebook & Instagram
Business Account Setup
Setting Up Your Ad Account
Creating Your Facebook Pixel
Connect Your Instagram to Your Ad Account
Connecting Shopify + Facebook
Paid Advertising 101
Intro to Paid Advertising
Common Mistakes
The Difference Between Boosting Posts vs. Promoting
Campaign Structure
Campaign Objectives
Budget & Bidding
Understanding Targeting
Ad Placements
Ad Creatives
Facebook Ads Library
Performance Metrics & KPIs
Basic Campaign Creation
Planning for Your First Campaign
Create A New Campaign | The Campaign Level
The Ad Set Level | Conversion Location + Settings
The Ad Set Level | Ad Set Budget + Schedule
The Ad Set Level | Creating Your Audience | Targeting
The Ad Set Level | Placements
The Ad Level | Setting Up the Ad + Adding Creatives
The Ad Level | Adding More Ad Sets + Ads
The Ad Level | Ad Copy
Catalog Ads
Audience Types
Detailed Targeting (Saved Audiences)
How to Target Shoppers
Custom Audiences
Lookalike Audiences
Ads Strategy
Using Ads in Your Funnel
How to Create a TOF Campaign
Top of Funnel Advertising Campaigns (Notes + Examples)
Targeting at the Top of Funnel
Middle of Funnel Advertising Campaigns (Notes + Examples)
Bottom of Funnel Advertising Campaigns
Advantage+ Calatog Ads
Custom Audiences
Choose a Custom Audience Source
Custom Audience | All Website Visitors
Custom Audiences | Visitors to Specific Pages
Custom Audiences | Cart Abandoners
Custom Audiences | Previous Purchasers
Custom Audiences | People Who Watched Your Reels
Bonuses
Watch Me Create My Ads
Ad Creative Templates
The Ad Set Level | Conversion Location + Settings
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