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Boutique Beginner Course
Welcome to the Boutique Beginner Course
Message from Your Instructor: Welcome! (13:13)
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Roadmap to Success & FAQ
Pre-Homework
Creating Your Vision
Your Brand Story (5:13)
Choosing Your Niche
Creating Your Buyer Persona & Determining Your Target Audience
Pre-Launch - Part 1
Branding
Merchandise Planning
Website Planning
Resources
Pre-Launch - Part 2
Choosing a Website Platform
Intro to Shopify (46:36)
Intro to Squarespace (55:35)
Intro to Launch Strategy
Marketing for Beginners
Introduction to Marketing (13:41)
The 4 P's of Marketing (12:15)
The Marketing Process (17:23)
Content Marketing & Social Media
Influencer Marketing
Public Relations Tactics
Pre-Launch - Part 3
Your Brand Voice & Tone
What to Post When You Don't Know What to Post (10:11)
Writing Product Descriptions
SEO (Search Engine Optimization) (7:21)
Week Before Launch/Launch Week Activities
Post Launch
Studying Website Analytics (11:23)
Studying Social Media Analytics
Markdowns & Promotions Strategy (8:05)
Goal Setting
Bonuses
Sales Goal & Promotions Planner (Download)
Marketing & Content Creation Planner (Download)
Access to Over 350 Vendors (Download)
Business Registration Assistance
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What to Post When You Don't Know What to Post
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