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Website Planning & Building

Learn to plan and design your own commerce website.

Your website plays a huge role in your business. In this course, you’ll learn how to build a website on 3 platforms. You’ll learn how to improve your search engine optimization, how to write product descriptions and a host of other topics that will help you improve your website.


Still on the fence? Take a look at what some people had to say about working with Jance!

"Jance has helped me on my journey greatly. In 2018 I decided that it was time to follow my purpose, however I had no clue where to start. I discovered her videos on YouTube and sat in front of the computer like a student. I took in all the advice that she gave. I still refer back to those videos even now. This year I will officially be launching my business. It’s because of her that things became clear. I think a lot of women are grateful for how selflessly she gives so much information out! I’m very grateful!"

- Ashley

"Jance has provided a wealth of knowledge!... Jance presents ways of being productive and not shy away from our passion if one is an introvert. Jance has also filled all these young women with a desire to become an entrepreneur; not just a boutique owner, but whatever passion they choose. Jance's YouTube truly helped me gain the confidence of being a young black entrepreneur. !"

- Raeesha Wells, Divine Physique Boutique

"Prior to stumbling upon Jance's YouTube videos, I thought I knew everything there was to know and I was doing great. I realized I didn't know a thing and I was in a hot mess. Seems like she had a negative effect right? Wrong! Jance opened my eyes to alot of things that would have (and some actually did already) cause alot of headaches later on in my journey. Jance provided information that no one is usually willing to give, well at least for free. She also created a community where alot of talented, knowledgable bosses came together and shared experiences, knowledge, information and encouragement with each other!"

- Candice Howard

"I can truly admit that I'm an over thinker. Before coming across Jance's YouTube channel I couldn't quite wrap my finger around the "how" and "process" of owning an apparel boutique. When watching Jance's delivery, you will find she is relatable and easy to follow along. Although she is providing us with the foundation and resources to get started, you, me, all of us, still have to do the work to get it done. Yes, I'm still an over thinker. But I can say I have a good foundation of information and resources because of Jance!"

- Judy Rowe, True Beauty by Judy

Your Instructor


Jance Chartae
Jance Chartae

Hey there! I'm Jance Chartae, owner of The Boutique Academy & Brazen Boutique. I help new and aspiring boutique owners launch and grow their boutique businesses.

I am a seasoned retail professional with over a decade of retail management, sales and customer service experience. I've held positions at Saks Fifth Avenue, Michael Kors, The Limited and DKNY, and a host of other retailers. Additionally, I hold a degree in communications and public relations.

During the last year, I've helped over 1,000 women launch their own online boutiques. Through my Youtube channel, which has over 21,000 subscribers, I've created over 70 videos providing helpful tips and advice to start and grow a boutique.

If you're reading this, that means you likely are considering launching a boutique or you have an existing one that you could use some assistance with. Whichever your circumstances, I'd love to work with you. If you have any additional questions, please send an email to [email protected]


Course Curriculum


  Welcome to the Website Planning Course
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  Your Product Pages & Optimizing Your Website
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  Understanding Your Analytics
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Frequently Asked Questions


I've already started my boutique. Would this course benefit me?
This course would benefit anyone who has not launched yet or is still in the beginning stages of their boutique journey. It would benefit anyone who launched without a plan and may be struggling. If you launched without establishing your brands story, niche, a launch strategy, etc. it's not too late for you to figure those things out using this course.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
Due to the short nature of this course, all materials are delivered instantly. Therefore we are unable to offer refunds. However, if you have any question please send an email to [email protected]

I hope that I've given you enough information that will guide you in making a decision about whether this course is right for you or not. If you have any additional questions, please feel free to send an email to [email protected]

Get started now!