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Boutique to Bank
Welcome to Boutique to Bank
Welcome + Course Overview
Setup Your Business Properly
Module 1: Foundations
Welcome to Module 1
Lesson 1: What is a Boutique?
Lesson 2: What Kind of Business are you Building?
Module 2: Your Customer & Your Point of View
Welcome to Module 2
Lesson 3: Target Market vs Target Audience
Lesson 4: Your Brand Point of View (POV)
Module 3: Money & Pricing
Welcome to Module 3 + Workbook
Lesson 5: How Money Works in a Boutique
Lesson 6: Pricing for Profit from Day One
Lesson 7: What Makes a Boutique Profitable?
Lesson 8: The 3 Types of Goals
Bonus: Become a Pricing Pro
Module 4: Buying Inventory
Welcome to Module 4
Bonus: Inventory Mistakes to Avoid
Lesson 9: Where to Buy Inventory
Bonus: How to Shop on FashionGo
Lesson 10: How to Choose Your First Pieces
Lesson 11: Inventory + Budget Scenarios
Module 5: Website + Email
Welcome to Module 5
Lesson 12: Why Shopify
Lesson 13: Shopify Setup Walkthrough
Lesson 13A: Setup Products, Collections & Menus
Lesson 13B: Setup Payments Settings, Shipping & Policies
Lesson 13C: Designing Shopify Homepage
Lesson 14: Your Website Must-Haves
Lesson 15: Shopify Email vs Klaviyo for Email
Bonus: Shopify Email Walkthrough
Bonus: Klaviyo Email Walkthrough
Module 6: Visibility + Content Basics
Welcome to Module 6
Lesson 16: Sales Channels vs. Marketing Channels
Lesson 17: The Core Content You Need to Launch
Lesson 18: Your Options for Creating Content (Modeling, AI, etc.)
Lesson 2: What Kind of Business are you Building?
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