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Convert Like a CEO: The Conversion Course
Conversion Strategy
Welcome to Module 5: Sales Don’t Just—You Make Them Happen [Workbook Download] Happen
Lesson 1: The Psychology of Buying – What Makes People Say "Yes"
Lesson 2: The Path to Purchase – How Customers Move from Browsing to Buying
Lesson 3: Conversion-Optimized Product Pages – What Actually Sells the Product
Lesson 4: The Role of Offers & Incentives – Discounts, Bundles, and Upsells Done Right
Lesson 5: The Checkout Experience – Reducing Abandonment & Friction
Lesson 6: Conversion-Focused Email & SMS Sequences
Lesson 7: Retargeting & Remarketing – Bringing Back Warm Leads
Bonus: Creating Your Retargeting Ads
The Ultimate Guide to Using Scarcity & Urgency for Conversions
Lesson 5: The Checkout Experience – Reducing Abandonment & Friction
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