Re-branding | The Boutique Academy

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Intermediate Boutique Course

Welcome to the Boutique Builder Course

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Roadmap to Success

#QTNA: Questions That Need Answers

What Audience Are You Serving?
What Problem Are You Solving? (2:28)
How Are You Solving That Problem? (5:30)
How Does Your Business Make You Feel? (1:56)
Are You Minding the Business That Pays You? (3:02)

Relaunch Strategy

Crafting Your Message: Brand Positioning
Goal Setting
Analyzing the Pulse of Your Business
Re-branding

Social Media Management

Creating a Strategy
Content Creation & Planning
Your Brand Voice on Social Media
Studying Your Analytics
Bonus: Schedule of Events

Facebook Ads

Introduction to Ads
Understanding Your Facebook Pixel
Facebook Ads Library: Spy on Your Competitors! :-) (8:40)
Facebook Ads Manager Walkthrough (26:51)
Interest Targeting (11:25)
Facebook Audience Insights (12:17)
Creating Custom Audiences (12:20)
Creating Lookalike Audiences (4:39)
Creating Custom Conversions (6:11)
Creating Ads That Convert (17:12)
Creating Retargeting Ads (15:34)
Customizing Your Ads Manager Dashboard (5:25)
Cold Audiences vs. Warm Audiences (5:14)

Diversified Marketing Techniques

Introduction to Marketing (13:41)
The 4 P's of Marketing (12:15)
The Marketing Process (17:23)
Influencer Marketing
Content Marketing & Social Media
Public Relations Tactics

Inventory Strategies & Studying Your Website

Current Website Analytics (11:23)
Search Engine Optimization (7:21)
Promotions & Markdowns Strategy (8:05)

Weekly Recorded Meetings

Meeting 6/26/2019 (45:27)

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Re-branding

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