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Social Media Ads Course
Welcome to the Intro to Ads Course
Message From Your Instructor: WELCOME + Schedule
Roadmap to Success
Facebook Ads 101
[NEW] Facebook Ads Case Study
[NEW] What to Know Before Running Ads (Bonus Video)
Start Here
The Buyer's Journey
Introduction to Ads
Understanding Your Facebook Pixel
Facebook Ads Library: Spy on Your Competitors! :-) (8:40)
[NEW] New FB Ads Manager Dashboard (5:10)
(Old Dashboard) Facebook Ads Manager Walkthrough (26:51)
Facebook Audience Insights (12:17)
Customizing Your Ads Manager Dashboard (5:25)
[NEW] Choosing Your Budget (3:31)
Who is Your Audience
What Audience Are You Serving? (16:19)
What Problem Are You Solving? (8:08)
How Are You Solving That Problem? (5:30)
Interest Targeting (11:25)
Creating Custom Audiences (12:20)
Creating Lookalike Audiences (4:39)
Cold Audiences vs. Warm Audiences (5:14)
Creating An Ad
Choosing Your Objective (7:19)
Creating Ads That Convert (17:12)
[NEW] Ads with Collection Format
Designing Your Ads & Optimizing
Creating Retargeting Ads (15:34)
Placements (10:14)
Ad Imagery (11:51)
[ NEW UPDATED] Studying Your Ad Results
Sales Funnels
What is a Sales Funnel? (8:35)
Custom Audiences for Your Sales Funnel (12:41)
Creating Your First Funnel (13:16)
Bonuses
[NEW] Ad Creation Planner (6:07)
[NEW] Audience Insights Worksheet + Video (14:13)
Custom Audiences for Your Sales Funnel
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