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The Boutique Accelerator [No Coaching]
Welcome to The Boutique Accelerator
Welcome + Program Overview
Letter from Your Instructor
Mind Over Matter
Start by Shifting Your Mindset
Changes You May Need to Make Today
So, what's next?
First Steps to Success
Shopify $29 vs $79 Plan + Why Switch
Download These Essential Apps
Upgrade Your Email Marketing
Set a Money Goal for the Next 30 Days
Building Your First Sales Funnel
Week 1 - Brand Identity
Brand Identity Lesson
Brand Identity Examples
5 Examples of Brand Personality
Building Your Brand Identity
Homework
Brand Identity in Your Content
Week 2 - Target Audience
Target Audience Lesson
Homework
Activity: Study Your Audience
Studying Your Audience - Worksheet
Facebook Audience Insights Lesson
Facebook Audience Insights - Worksheet
Week 3 - Merchandise Planning & Pricing
Intro to This Week's Module
Choosing Color Palettes for Your Products
Navigating Fashiongo.net
Strategic Pricing
Studying Your Numbers to Make Financial Decisions
Working the Numbers for Beginners
Increasing Revenue w/ Margin Boosters
Strategic Inventory Planning
Homework
Week 4 - The Buyer's Journey
What is the Buyer's Journey
Intro to the Buyer's Journey & Sales Funnels
Visualizing the Buyer's Journey
An Example
Mapping Your Customer Journey
Intro to Sales Funnels
Homework
Week 5 - Diversified Marketing
FACEBOOK ADS INTRO
Facebook Ads Manager Dashboard
Creating Audiences | Custom & Lookalike Audiences
Audiences & Detailed Targeting
Creating an Ad | The Creative
Ad Performance + Facebook Ads Library
Studying Analytics & Data
Running Ads as a Beginner
To Boost/Promote or to NOT Boost/Promote
EMAIL MARKETING INTRO
Mailerlite
EMAIL: Groups & Segments
EMAIL: Automations
Email Marketing Templates
Klaviyo Intro
Klaviyo | Creating Segments
Klaviyo | Creating Flows
[BONUS] Klaviyo Training
Week 6 - Realistic Goal Setting
Realistic Goal Setting Intro
Setting Realistic Goals as a NEW Boutique Owner
Setting Goals Based on Weekly Sales
Setting Goals Based on Days of the Week
Goal Setting Worksheet
Week 7 - Creating a Framework for Selling
Ingredients of a Good Sales Framework
Sales Framework - Worksheet
Week 8 - Studying Analytics & Pivoting
Studying Analytics & Pivoting Intro
Pivoting for Growth
Retail Math
Week 9 - Next Steps
Congratulations on Completing The Boutique Accelerator!
Boutique Brand School
End of Course Evaluation
Resources & Bonuses
Website Checklist
[BONUS] How I Planned My 2021 Sales
Creating Content That Sells
Making Sales Webinar
Email Marketing Masterclass
The Boutique Owner To Do List
Intro to Canva
Boutique Brand Playbook
Bonus Private Trainings
Intro to Facebook Ads
Facebook Ads Q&A
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Setting Realistic Goals as a NEW Boutique Owner
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