Continuous Marketing | The Boutique Academy

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E-commerce Profit Plan | 12 Week Group Coaching Program

Start Here | Welcome to the Profit Plan

Welcome to the Profit Plan
The Golden Rules of Success
Call Schedule
Join the Facebook Group and Complete Intake Form
Create a Google Drive Folder for Resources & Homework

Module 1: Master Your Mindset + Setting Goals

Welcome to Module 1 | Download & Save Your Workbook
Reframing Your Mindset
Why Mindset is Key
Shifting Your Mindset
S.M.A.R.T Goals
Goals vs. Objectives
Revenue Goals vs. Marketing Goals
Setting Monthly Goals
[Homework] Set Your Goals + Download Your Business Tracker
Homework: Complete the Issues List
Homework: Download & Fill in Your Business Scorecard

Module 2: Learn Your Customer to Serve Your Customer

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Understanding Target Audience
Market Research Basics
Creating a Buyer Persona
Tailoring Marketing to Buyer Persona
Building Community

Module 3: Branding & Brand Strategy

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Clarifying Your Business Concept
Developing or Refining Your Brand Identity
Brand Values
Brand Design Elements

Module 4: Inventory Management & Pricing

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Inventory Mistakes
Introduction to Inventory Management 101
Selecting Merchandise
Pricing Cheat Sheet
Strategic Pricing
Pricing Using Historical Data
Margin Boosters & Loss Leaders
[Homework] Inventory Review Planner
[Tutorial] Delirious Profit (Shopify App)

Module 5: Finances & Money Management

Financial Terms to Know
Budget Allocation & Understanding Expenses
Analyzing a Profit & Loss Statement
Download Profit & Loss Statement Tracker

Module 6: Diversified Marketing Strategy

Digital Marketing & Completing Your E-commerce Puzzle
What is Marketing?
The 4 P's of Marketing
Creating a Diversified Marketing Strategy
The Buyer's Journey?
The Buyer's Journey Through a Sales Funnel
The Buyer's Journey & Marketing Funnels
Customer Actions Cheat Sheet
Creating an Email Marketing Strategy
Lead Generation Strategy
Considering Paid Advertising
What is a Marketing Campaign?
Elements of a Campaign
Campaign Objectives
Creating Your First or Next Campaign

Bonus Module: Content Marketing, Content Creation & Social Media

What is Content Marketing?
Creating a Content Strategy
Creating a Brand and Marketing Mood Board
Content Types
Content for Top of Funnel
Content for Middle of Funnel
Content for Bottom of Funnel
What Exactly is Social Media For
Valuable Content vs. Quality Content
Social Media Strategy
Finding Success on Social & Creating Your Social Media Plan
Content Categories
Content Visuals
Using Creative Market for Instagram Templates
Navigating Instagram
Things to Know About Instagram
My Top Performing Reels
Editing Reels in Canva
Editing Reels in Instagram
Improving Your Email Content
Content Hooks for Reels & TikTok

Module 7: Launch Strategy

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The 3 Phases of Launching
Pre-Launch Goals & Objectives
Launch Goals & Objectives
Post Launch Goals & Objectives
Creating Your Pre-Launch Strategy
Creating Compelling Content for Pre-Launch
Executing Your Pre-Launch Strategy
Examples of Great Pre-Launch Landing Pages
The Launch Phase
The Post-Launch Phase | Analyzing Your Launch
3 Ways to Build a Landing Page
Continuous Marketing
Analyzing Customer Behavior in Post Launch
Reading Your Data in Post Launch

Module 8: Sales Strategy

Driving Website Traffic
Driving Online Sales
Bundling & Upselling
Scarcity & Urgency
Retargeting & Remarketing

Module 9: Analytics & Data Analysis

Understanding KPI's and Assessing Business Data
Analyzing Your Marketing Efforts
Retail Math: Understanding the Number
Optimizing Your Results
Analyzing Past Discounts & Promotions
Understanding Product Classification & Analyzing Inventory Data

Module 10: Customer Experience

Mapping the Customer Journey
Customer Experience: Pre-Launch
Customer Experience: During Launch
Advanced Website Elements for Higher Conversions
Customer Experience: Post Launch

Module 11: Customer Retention & Loyalty

Improving Return Customer Rate
Personalization for Customer Retention
Loyalty Programs for Customer Retention
Email Marketing for Customer Retention
Customizing Emails with Klaviyo Data Feeds
Mobile App for Retention

Next Steps

What's Next?

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