Start Here | Welcome to the Profit Plan
Module 1: Master Your Mindset + Setting Goals
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Welcome to Module 1 | Download & Save Your Workbook
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Reframing Your Mindset
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Why Mindset is Key
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Shifting Your Mindset
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S.M.A.R.T Goals
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Goals vs. Objectives
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Revenue Goals vs. Marketing Goals
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Setting Monthly Goals
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[Homework] Set Your Goals + Download Your Business Tracker
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Homework: Complete the Issues List
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Homework: Download & Fill in Your Business Scorecard
Module 2: Learn Your Customer to Serve Your Customer
Module 3: Branding & Brand Strategy
Module 4: Inventory Management & Pricing
Module 5: Finances & Money Management
Module 6: Diversified Marketing Strategy
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Digital Marketing & Completing Your E-commerce Puzzle
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What is Marketing?
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The 4 P's of Marketing
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Creating a Diversified Marketing Strategy
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The Buyer's Journey?
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The Buyer's Journey Through a Sales Funnel
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The Buyer's Journey & Marketing Funnels
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Customer Actions Cheat Sheet
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Creating an Email Marketing Strategy
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Lead Generation Strategy
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Considering Paid Advertising
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What is a Marketing Campaign?
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Elements of a Campaign
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Campaign Objectives
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Creating Your First or Next Campaign
Bonus Module: Content Marketing, Content Creation & Social Media
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What is Content Marketing?
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Creating a Content Strategy
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Creating a Brand and Marketing Mood Board
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Content Types
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Content for Top of Funnel
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Content for Middle of Funnel
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Content for Bottom of Funnel
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What Exactly is Social Media For
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Valuable Content vs. Quality Content
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Social Media Strategy
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Finding Success on Social & Creating Your Social Media Plan
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Content Categories
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Content Visuals
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Using Creative Market for Instagram Templates
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Navigating Instagram
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Things to Know About Instagram
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My Top Performing Reels
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Editing Reels in Canva
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Editing Reels in Instagram
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Improving Your Email Content
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Content Hooks for Reels & TikTok
Module 7: Launch Strategy
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Download and save your workbook
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The 3 Phases of Launching
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Pre-Launch Goals & Objectives
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Launch Goals & Objectives
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Post Launch Goals & Objectives
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Creating Your Pre-Launch Strategy
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Creating Compelling Content for Pre-Launch
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Executing Your Pre-Launch Strategy
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Examples of Great Pre-Launch Landing Pages
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The Launch Phase
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The Post-Launch Phase | Analyzing Your Launch
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3 Ways to Build a Landing Page
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Continuous Marketing
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Analyzing Customer Behavior in Post Launch
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Reading Your Data in Post Launch
Module 8: Sales Strategy
Module 9: Analytics & Data Analysis
Module 10: Customer Experience
Module 11: Customer Retention & Loyalty
Next Steps
