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E-Commerce Elementary 2.0 (Curriculum Only)
Start Here | Welcome to E-commerce Elementary
Welcome to E-commerce Elementary
Module 1: Getting Started or Starting Over
Welcome to Module 1
Clarifying Your Business Concept
Target Audience
Market Research Basics
Developing or Refining Your Brand Identity
BONUS: Brand Values
BONUS: Brand Design Elements
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Module 2: Understanding Launch Strategy & Strategic Product Selection
Welcome to Module 2
Setting Monthly Goals
S.M.A.R.T Goals
Goals vs. Objectives
The 3 Phases of Launching
Pre-Launch Goals & Objectives
Launch Goals & Objectives
Post Launch Goals & Objectives
Selecting Merchandise
Strategic Pricing
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Module 3: Building a Solid Branding & Digital Marketing Foundation
[Bonus] What is Digital Marketing? | Completing Your E-commerce Puzzle
The 4 P's of Marketing
Content Strategy
Content Types
Social Media Strategy
Content Categories
Moodboards & Content Guides
Content Visuals
Intro to Email Marketing
Lead Generation
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Module 4: Creating Buzz with a Pre-Launch Strategy
Welcome to Module 4
The Buyer's Journey?
The Buyer's Journey Through a Sales Funnel
Mapping the Customer Journey
Customer Actions Cheat Sheet
Creating Your Pre-Launch Strategy
Creating Compelling Content for Pre-Launch
Executing Your Pre-Launch Strategy
Examples of Great Pre-Launch Landing Pages
3 Ways to Build a Landing Page
Bonus: Building or Rebuilding Your Website on Shopify [Shopify Course]
Module 5: Launching, Driving Traffic & Driving Sales
Welcome to Module 5
The Launch Phase
Driving Website Traffic
Driving Sales
Bundling & Upselling
Scarcity & Urgency
Retargeting & Remarketing
Module 6: Post-Launch Strategies and Growth
Welcome to Module 6
The Post-Launch Phase | Analyzing Your Launch
Continuous Marketing
Customer Service and Retention After Launching
Analyzing Customer Behavior
Knowing Your Numbers
[Bonus] Social Media Ads
Intro to Ads: Important Terminology
3 Levels of the Ad Creation Process
Targeting the Right People
Setting Up Your Ad Account
The Secret to Creating Profitable Ads
Creating Your Ads | Implementation + Planning
Example of a Real Ads Strategy
Watch Me Build My Ads
Update on Brazen's Ads
Creating TikTok Ads for Beginners
Creating an Audience of People Who Watched Your Reels
Bonus: Email Lessons
Campaigns vs. Flows
My Welcome Series
Welcome Flow
Browse Abandonment Flow
Winback Flow
Sunset Flow
Abandoned Cart Flow
Abandoned Cart for Beginners
Quick Resources
KPI Tracker
How to Use Profit & Loss Statement Tracker
Customer Service and Retention After Launching
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